Sourav Ganguly, BCCI president, predicted that the board would earn more than Rs 35,000 crore from media rights this time around. The prediction seems to be coming true.
The mega auction for IPL 2022 will take place on February 12 and 13. This time, 590 players will be up for auction. But this time, there will be one more thing on everyone’s mind besides the auction. The media rights for the season 2023 to 2027 will also be auctioned apart from the mega auction. BCCI hopes to make windfall gains from this. Several networks are interested in buying it.
The networks are interested in
Sony Sports Network, Disney Star Network, Reliance-Viacom, and others are vying for the media rights. Tenders can be invited through an e-auction before February 10. Within 45 days of the tender being issued, an e-auction can be held. According to the agency’s report, BCCI can earn three times more from media rights from 2018-to 2022.
Media rights are currently held by Star
The media rights were purchased by Star in 2018 for Rs 16,347 crore. Prior to that, its rights were owned by Sony Pictures Network. He acquired them for around Rs 8,200 crore. Sony aired the Indian Premier League for ten years (2008-2017).
The prediction of Ganguly may come true
Sourav Ganguly, the BCCI president, said the board could earn more than Rs 35,000 crore this time from media rights. It appears that the prediction has come true. Inside Sports quoted a BCCI official on Wednesday as saying that Indian cricket would benefit from the sale of IPL rights for the new season. There is no reason to be surprised if this amount reaches even Rs 40,000 to Rs 45,000 crore.